Package Design Book by Taschen | Graphic Design Reference

The Package Design Book by Taschen celebrates the power of packaging as one of the most influential forms of visual communication in modern commerce. As the very first interaction between a product and its consumer, packaging has the ability to attract, persuade, and define brand identity in a single glance.

This inspiring volume brings together the most innovative and award-winning designs recognized by the prestigious Pentawards, the world's leading competition for packaging design. Featuring hundreds of exceptional works from across the globe, the book showcases a wide spectrum of creativity—from luxury and sustainability to bold conceptual experiments and refined minimalism.

Each featured project highlights how design, structure, typography, materials, and storytelling converge to transform packaging into a powerful brand experience. An essential reference for designers, marketers, brand strategists, and anyone fascinated by visual identity.

Key Features

• Publisher: Taschen
• Source: Award-winning designs from the Pentawards competition
• Format: Hardcover graphic design reference book
• Content: Hundreds of award-winning packaging designs from across the globe
• Style: Graphic design, branding, packaging, typography
• Best For: Designers, brand strategists, marketers, design students, design libraries

Styling Suggestions

A go-to reference for any creative studio or design-forward home—style it on a coffee table, layer into a design library, or display in a creative office. Pair with other Taschen design and architecture books for a curated reference shelf.

The Perfect Gift

An inspiring gift for graphic designers, brand strategists, packaging designers, marketers, and design students. Ideal for graduations, promotions, birthdays, and holiday gifting.

Frequently Asked Questions

What are the Pentawards?
The Pentawards are the world's leading competition exclusively dedicated to packaging design—recognizing excellence across luxury, food & beverage, beauty, and sustainable categories.

Who is this book for?
It's an essential reference for graphic designers, brand strategists, packaging professionals, marketers, design students, and anyone interested in branding and visual identity.

What size is this book?
It's a substantial hardcover designed for studio and library reference—weighty, beautifully printed, and ideal for showcasing the design work in scale.

Is this a good gift for a designer?
Absolutely. It's one of our most-requested gifts for graphic designers and creative professionals. Mood by DMJ offers gift wrapping for special occasions.

Why Shop Mood by DMJ

Mood by DMJ is Baton Rouge, Louisiana's destination for elevated home, art, and lifestyle objects. Our curated Taschen library is selected for its design integrity, craftsmanship, and timeless appeal. Shop in-store or online with confidence.